Surprising everyone this morning, Hasbro has launched a new HasLab project based on bringing the Chaos-Bringer, Unicron to backers. For the low, low price of $574.99, you can buy a 30″ Unicron to replace your old one. The previous version, while still a nice piece, is woefully undersized compared to recent releases like Metroplex, Fortress Maximus and Trypticon.

I want this. I mean, I usually shy away from big ticket items like this, but this is one of those things where if you pass it up, you will regret it. If the price tag is scary, you have until August 31 to save up $575.