I am really enjoying the MOTU Origins line. It has a nice mix of nostalgia and modern tooling that makes displaying them really fun. I have found myself buying doubles as well to keep mint on card. They are just too fun not to open, but I like having them in package as well.
Mattel is expanding the line with their new Rulers of the Sun subline. To kick off this new line, they have revealed the first upcoming figure, Sun-man.
Created in 1985 by Yla Eason, inspired by her son, who feared he could never be a superhero because of the color of his skin, Sun-Man was a groundbreaking character for Black children and superhero fans alike, who saw a hero who looked like them and whose superpower was actually drawn from the organic connection between his skin-color and the power of the sun.
Previously released through Mattel Creations as a special limited edition figure last year, Sun-Man immediately sold out within minutes, showing the passion of fans for the hero. Under this partnership licensing agreement, Mattel is granted the right to produce Sun-Man from The Rulers of the Sun collection. Olmec Toys and Yla Eason retain all rights to the Sun-Man property. Mattel’s purpose across all franchises has been to empower the next generation to explore the wonder of childhood and reach their full potential. As a part of this commitment, the company will continue to find ways that our content and toys can better represent the diverse world kids live in today.
The Rulers of the Sun line will be joining the Masters of the Universe across multiple toy lines, including Masters of the Universe Origins, inspired by the original toys from the 1980s, and the new Masters of the Universe: Masterverse which celebrates the evolution of the franchise. Along with Sun-Man, upcoming allies include Digitinoâ„¢, a Latino computer wizard and Space Sumoâ„¢, an Asian telekinetic ninja. Together they fight for justice against their nemesis, the evil Pig-Headâ„¢, a devious and spiteful lord who spreads fear and despair around the world.
I love that they are expanding the line with new characters. This is how you keep a brand fresh. Sun-Man is now up for preorder at Walmart, Target and Amazon.