(Baltimore, MD) — (July 13, 2017) — Diamond Comic Distributors, the leader in the distribution of comic books, graphic novels, and pop culture merchandise to comic book shops, is excited to announce that the Netflix original series Stranger Things 2 will partner with Halloween ComicFest 2017 bringing participants in-store activations, branded merchandise and more.

An annual event held on the Saturday on or before Halloween, Halloween ComicFest celebrates its 6th year in 2017, with participating local comic shops around the world giving away free comics to all who go to participating shops. This year’s event takes place on Saturday, October 28th, with nearly 2,000 comic shops expected to participate and give away over two million free comics to 500,000 fans.

As Halloween ComicFest’s title sponsor, store bags and printed promotional materials distributed by local comic shops in advance of the event will include Stranger Things 2 branding. Stay tuned for more exciting announcements regarding in-store activations on Halloween ComicFest, Saturday, October 28th.

“The overlap between comic book fans and Stranger Things fans is incredible,” said Michael Moccio, Advertising Partnerships Marketing Manager for Diamond. “We’re thrilled to have Netflix and one of its premiere original series participate in Halloween ComicFest, which will serve as a great platform to drive one of the largest and most influential fan communities to local comic shops and to tune in this Halloween for the premiere of Stranger Things 2.”

Netflix and Stranger Things 2 join other Halloween ComicFest sponsors including Dark Horse Comics, DC Comics, IDW Publishing, Image Comics, and Marvel Comics.

With full-size comics that range from action-packed superhero fare to adaptations of widely beloved films and novels and all-ages mini comics with recognizable characters from companies like Disney and DreamWorks, Halloween ComicFest 2017 is poised to attract readers and fans of all tastes to participating local comic shops on October 28th.